Downtown Forward is a community movement that advocates for initiatives and projects that will make life in Downtown Santa Cruz better for residents, workers and visitors by bringing new housing, jobs, amenities and infrastructure that embrace technology, a commitment to fight climate change and build a strong sense of community.  Priorities include a mixed-use project that incorporates a 21st-century library, affordable housing, parking and transportation adapted to “green” best practices, and provides for a permanent nearby home for the Farmers’ Market.


On June 23, 2020, after several years of public engagement and numerous studies, the Santa Cruz City Council voted to proceed with the Downtown Library Mixed-Use Project, including a 35,000 square foot ground-floor Library,  a minimum of 50 deed-restricted affordable residential units, and a  garage with no more than 400  spaces to provide shared parking for all downtown uses. This is project that  says YES to a modern library serving our diverse community; YES to affordable housing; YES to equity and opportunity; YES to a vibrant downtown, now and for the future. 

At its meeting of October 27, 2020,  the Council took another major step forward with action to contract with Griffin Structures as Owner's Representative. Griffin Structures is known nationally for its award-winning projects including libraries, affordable housing and mixed use projects. The firm will oversee implementation of the project, including public outreach, design, financing and construction. Read more about the project and next steps on the City’s website.

Contact us: • 877 Cedar St., Santa Cruz CA 95060

©2019 by Santa Cruz Downtown Forward.