Downtown Forward is a community movement that advocates for initiatives and projects that will make life in Downtown Santa Cruz better for residents, workers and visitors by bringing new housing, jobs, amenities and infrastructure that embrace technology, a commitment to fight climate change and a strong sense of community.


Priorities include a mixed-use project that features a 21st-century library, affordable housing, parking and transportation adapted to “green” best practices, and a permanent home for the Farmers’ Market.

Learn more about the serious issues with existing Downtown library in this informative video created by the Santa Cruz County Business Council

©2019 by Santa Cruz Downtown Forward.